SONIC TOOTHBRUSH

Our Sustainable Solution

  • Icon representing 40,000 sonic vibrations and 5 smart brushing modes

    Premium Clean

    40,000 sonic micro-vibrations and 5 smart modes deliver a dentist polished feel, every day, everywhere.

  • bamboo toothbrush head replacing plastic waste

    85 % Less Plastic

    A durable handle you keep, a compostable bamboo head you replace, slashing landfill waste each time you brush.

  • Icon of toothbrush with a growing tree symbolising tree planting initiative

    One Brush, One Tree

    Every purchase funds a native sapling through our partnership with One Tree Planted, turning daily habits into reforestation momentum.
Hand holding a beige electric toothbrush on a marble surface

Premium Clean

One Toothbrush at a Time

Twice a day you pick up a toothbrush, so we made that moment count:

  • Modular design, plastic-free packaging, carbon-neutral delivery across New Zealand and Australia.
  • Built to outlive throwaway toothbrushes by a decade.
  • Each head swap prevents ~25 g of plastic, and every sold brush plants new life in the ground.
Crescent Nest to offer eco-friendly alternatives to reduce toothbrush plastic waste.

85% Less Plastic

Big change begins with small rituals

We created Crescent Nest to offer eco-friendly alternatives to reduce toothbrush plastic waste.

  • Over 4 billion toothbrushes are discarded globally each year.
  • Plastic toothbrushes can take over 500 years to break down in landfills.
  • Adding 8 million tons of plastic that pollute marine environments annually. 

Electric toothbrush with a green background and tree in the background

One Brush, One Tree

When you buy our sonic toothbrush, we plant a tree.

In partnership with One Tree Planted, we help reforest areas affected by deforestation, restoring ecosystems and supporting biodiversity. By the end of 2024, millions of trees have been planted worldwide, helping to heal the planet, one tree at a time.

Watch & Learn

Watch and learn more about our One Tree Planted partnership in the video below.

Explore The Range