WHY WE EXIST

Every toothbrush you’ve ever owned still exists.

  • 4 billion toothbrushes tossed worldwide every year—enough to circle Earth 12 times.
  • 29 billion brushes would hit landfills each year if everyone changed brushes every three months as dentists recommend.
  • 500 years: the estimated time a single plastic toothbrush takes to break down—meaning almost every brush made since the 1930s still exists somewhere.

OUR SOLUTION

A toothbrush system designed for long-term use

  • bamboo toothbrush head replacing plastic waste

    85 % Less Plastic

    A durable handle you keep, a compostable FSC bamboo head you replace, slashing landfill waste each time you brush.

  • Circular_Care_System

    Circular Care System

    Return - repair - reuse.

    Less waste, longer life, same brilliant clean.

  • Icon of toothbrush with a growing tree symbolising tree planting initiative

    One Brush, One Tree

    Every purchase funds a native sapling through our partnership with One Tree Planted.

IMPACT TO DATE

What we’ve achieved so far

We track our impact and keep improving. Here’s what we’ve helped make possible so far.

Watch & Learn

We plant a tree with every toothbrush purchased.

Explore The Range