Diagram of sustainable toothbrush lifecycle with icons and text on a white background

Circular Care System

How It Works

1. Purchase
Enjoy your Sustainable Sonic Toothbrush for years of planet-kind care.

2. Replace
If your handle breaks, order a Replacement Handle and return the old one.

3. Repair or recycle
We inspect, restore, or responsibly recycle every returned handle.

4. Renew
Repaired handles become Refurbished Sonic Toothbrushes — ready to smile again.

Why It Matters

Circular Care System

Returning and refurbishing handles isn’t just neat.

It measurably cuts waste and new material demand while keeping great hardware in play.

Crescent Nest to offer eco-friendly alternatives to reduce toothbrush plastic waste.

Less new plastic, same great clean

Refurbishing a single handle avoids producing 33g of new plastic, which is about the plastic in 3× 500ml water bottles. That’s material we don’t have to make, ship, or bin.

Landfill diversion, every time

Your old handle doesn’t “disappear.” It’s repaired, safety tested, and redeployed. If it can’t be saved, we harvest parts and responsibly recycle the rest.

Lower footprint than “new”

Making new devices carries an energy and carbon cost. Repair + reuse avoids most of that manufacturing impact while delivering the same performance you expect.

Circular by design, not by accident

Every return fuels the loop: Return → Repair → Reuse. Your purchase directly funds tools, testing, and parts that keep products in circulation.

Eco-friendly travel oral care kit with bamboo toothbrush case and sustainable sonic toothbrush, designed in New Zealand

Small actions, big totals

If 1,000 customers choose refurbishment, that’s 80–120kg of material kept in play, plus a meaningful cut in manufacturing emissions and packaging waste.